We are a University of Virginia Jefferson Public Citizens team that worked with Market Central, other community members, and UVA faculty to collaboratively determine what information would be valuable as Charlottesville contemplates the future of the City Market. As the permanent home discussion began last fall, the absence of reliable data became evident. There were plenty of guesses, but no real answers to the following questions: Who comes to this Market? What do they love about it? What would make them love it even more?

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We spent 7 weeks administering a survey at the Charlottesville City Market. We are now pleased to share with you the results of our research. We hope that this data will provide the valuable public perspective on the decisions regarding the future of the market, and its importance to the community.  

The images above were captured by Charlottesville City Market Shoppers who were asked to photograph their favorite aspects of the market.

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